Saturday, April 21, 2018

Arccos Golf Launches Arccos Caddie for Android

Golf’s First Artificial Intelligence Platform Now Available as Free Beta Feature

(STAMFORD, Conn.) – Arccos Golf today announced the launch of Arccos Caddie, golf’s first artificial intelligence (AI) platform, for Android users.

Arccos Caddie is a premium feature within the Arccos 360 platform, which consists of 14 ultralight sensors that pair with a free app to automatically record and analyze every shot the user takes. Developed in partnership with Microsoft and dubbed “The World’s Smartest Caddie” by numerous media outlets, the award-winning Arccos Caddie shows players their optimal strategy on any hole in the world.

Its AI engine is fueled by golf’s richest data set, which includes over 100 million shots hit during 750,000+ rounds played by the Arccos community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Arccos Caddie also considers a player’s personal shot history, course elevation and weather conditions. It was recently declared Permitted Under the Rules of Golf, according to USGA decision #2017-0754.

“Our vision is to turn every club into a Smart Club via an Arccos sensor to automatically capture data for every shot. This then feeds into the Arccos Caddie AI platform, which helps golfers of all skill levels make smarter decisions and shoot lower scores,” said Sal Syed, Arccos CEO and Co-Founder. “Our users lowered their handicap by an average of 3.55 strokes in 2017. That’s 46.7x faster than the average player with a USGA handicap, and a huge testament to the fact that we are truly on the right track. We expect that trend to continue with the extension of Arccos Caddie to the Android platform.”

Initially launched for iOS devices in 2017, Arccos Caddie for Android will be available for free while in beta. The platform includes real-time “Plays Like” distance calculations that precisely account for the impact wind speed, wind direction and elevation have on how far each shot travels. Based on the success of Arccos Caddie and its position as a thought-leader in the golf industry, Arccos was recently named among the “World’s Most Innovative Companies 2018” by Fast Company, ranking #3 in the Sports category globally.

“The PGA TOUR has done a great job of using advanced analytics to help its players practice and perform their best. At other levels of the game, capturing the necessary on-course data has been a real challenge,” said Mike Downey, Director, Principal Evangelist – Sports at Microsoft. “Arccos has cracked that code and built a robust data set which they’re deploying via the Microsoft Azure cloud to the benefit of golfers worldwide.”

In addition to Microsoft, Arccos’ official partners include Cobra Puma Golf, which recently launched golf’s first smart set, Cobra Connect Powered by Arccos. As part of this ongoing collaboration, every club in the Cobra KING F8 line features an Arccos sensor embedded in the grip. This helps players improve faster by automatically tracking and receiving actionable insights for every aspect of their game.

For more information, visit:

First Televised World Long Drive Event of 2018 - Clash in the Canyon - Airing Live on Tuesday

Each of the Top-20 in Open Division World Long Drive Rankings & Five-Time (and Defending) World Champion Sandra Carlborg Headline the Field

(ORLANDO, Fla.) – Coming off record viewership in 2017 and a season fueled by emergent dynamic personalities, the World Long Drive Association (WLDA) will stage its first of five televised events in 2018 with the Clash in the Canyon, airing live and in primetime on Tuesday, April 24 at 7 p.m. ET on Golf Channel. Taking place April 21-24 at Mesquite Regional Sports and Event Complex in partnership with Golf Mesquite Nevada, the Clash in the Canyon will culminate with the televised portion Tuesday evening featuring the four women and eight men having advanced from preliminary rounds.

A familiar setting in the Long Drive community, Mesquite previously hosted the Volvik World Long Drive Championship and a number of qualifying events dating back to 1997, including the World Championship having been staged at the same venue as the Clash in the Canyon from 2008-2012. The 480-yard venue is carved out of the adjacent canyon which acts as a scenic backdrop when gazing down the grid from an elevated tee box.

The event will feature a 36-man field competing in the Open Division based on World Long Drive rankings, which will include each of the top-20 in the current rankings, along with a Women’s Division field of 18 competitors, led by five-time – and defending – World champion Sandra Carlborg. The Open Division will compete for a $50,000 purse, with a first place prize of $20,000, while the Women’s Division will be vying for a $7,000 first place prize with a $15,000 overall purse. World No. 3 Ryan Reisbeck will be defending his 2017 Clash in the Canyon title, while Chloe Garner won’t have an opportunity to defend on the Women’s side due to her being sidelined for the 2018 season with a shoulder injury. The Clash in the Canyon is the second official event of the 2018 World Long Drive season, as Justin Moose claimed the East Coast Classic in Columbia, South Carolina last month.

COVERAGE: Live coverage of the Clash in the Canyon will air in primetime on Golf Channel from 7-9 p.m. ET on Tuesday, April 24, with Golf Central previewing the event from 6-7 p.m. ET. An encore telecast is scheduled to air on Golf Channel from 11 p.m.-1 a.m. ET.

The production centering around live coverage of the competition will utilize six dedicated cameras, capturing all angles from the hitting platform and the landing grid, including a SuperMo camera as well as two craned-positioned cameras that will track the ball in flight once it leaves the competitor’s clubface. New to 2018 will be an overlaid graphic line on the grid, the “DXL Big Drive to Beat,” (similar to the “1st & 10 line” made popular in football) displaying the longest drive during a given match to signify the driving distance an opposing competitor will need to surpass to take the lead. The telecast also will feature a custom graphics package suited to the anomalous swing data typically generated by Long Drive competitors, tracking club speed, ball speed and apex in real-time via Trackman. Trackman technology also will provide viewers with a sense of ball flight, tracing the arc of each drive from the moment of impact.

Morning Drive and Golf Central will prepare viewers for the Clash in the Canyon through interviews and dedicated segments featuring competitors on-site in Mesquite.

OPEN DIVISION FIELD (in order of World Long Drive ranking): Justin James, Maurice Allen, Ryan Reisbeck, Tim Burke, Trent Scruggs, Will Hogue, Mitch Grassing, Ryan Steenberg, Paul Howell, Glenn Wilson Jr., Landon Gentry, Joe Miller, Tommy Hug, Justin Moose, Kyle Berkshire, Kevin Shook, Jason Eslinger, Nick Kiefer, Steve Monroe, Troy Teal, Jeff Gavin, Brady Torbitt, Dan McIntosh, Eddie Fernandes, Spencer McDaniel, Scott Kalamar, Stephen Kois, Jim Waldron, Jeff Crittenden, Jeff Flagg, Mark Costello, Mitch Dobbyn, Josh Cassaday, Press LaBrie, Dan Lambert, Wes Patterson.

WOMEN’S DIVISION FIELD: Hollie Bartsch, Alexis Belton, Monica Borowicz, Sandra Carlborg, Shelby Crider, Irene Crowchild, Erin Hess, Jana Jones, Heather Manfredda, Phillis Meti, Troy Mullins, Debbie Peever, Alex Phillips, Ashley Pinion, Jessika Shelton, Erin Shireman, Haley Vandenberg, Katherine Wills.

FORMAT: The Open Division field will consist of 36 men broken into four “pods” of nine competitors across four three-minute sets of eight balls each, with a points system being used to identify four from each pod advancing to the Round of 16. From there, five sets of eight balls will determine the eight competitors advancing to take part in the single elimination match play bracket during the live telecast on Golf Channel. The Women’s Division will feature 18 competitors broken into two groups of nine taking part in four sets of eight balls. The top four point-earners from each pod will advance to the single-elimination match play competition beginning with the quarterfinals, with the winners moving on to the semifinals which will play out on Tuesday night’s telecast.

BROADCAST TEAM: A new voice to World Long Drive, veteran sports broadcaster Jonathan Coachman will conduct play-by-play at each of the five WLDA televised events on Golf Channel in 2018, beginning with the Clash in the Canyon. Art Sellinger – World Long Drive pioneer and two-time World champion – will provide analysis, and Golf Channel’s Jerry Foltz will offer reports from the teeing platform and conduct interviews with competitors in the field.

2018 VOLVIK WLD CHAMPIONSHIP QUALIFYING & MASTERS DIVISION: As part of the event, the WLDA will stage preliminary and final qualifying for the Open Division on Saturday-Sunday, April 21-22, which will award six exemptions into the 2018 Volvik World Long Drive Championship field later this year. Also taking place on Sunday, April 22 will be a Masters Division (ages 45+) competition, with a field of 16 that includes several individuals who have greatly contributed to the success and sustainability of the sport over the past few decades. The Masters Division format will feature a points system, with each competitor completing five sets of eight balls each. The top eight will advance to the single-elimination, match play head-to-head quarterfinals, semifinals and finals.

MASTERS DIVISION FIELD:  Mike Bauman, Don Beck, Kyle Blenkhorn, Vince Ciurluini, Jeff Crittenden, Pat Dempsey, Eddie Fernandes, Jeff Gavin, Chris Hall, Dan Lambert, Brian Lawler, Tom Peppard, Lance Reader, Richard Smith, Scott Smith and Roy Studley.

DIGITAL & SOCIAL MEDIA COVERAGE: Fans can stay up-to-date on all of the action surrounding the Clash in the Canyon by following @GolfChannel and @WorldLongDrive on social media. Golf Channel social media host Alexandra O’Laughlin will be on-site contributing to the social conversation as the event unfolds, and, the telecast will integrate social media-generated content during live coverage on Tuesday, April 24 using the hashtag, #WorldLongDrive.

In addition to the latest video and highlights from on-site in Mesquite, will feature real-time scoring for the duration of the event, April 21-24. Golf Channel Digital also will feature content from the Clash in the Canyon leading up to and immediately following the live telecast.

Friday, April 20, 2018

Stars of Irish Golf Launch the Golf Course at Adare Manor

Rory McIlroy, Padraig Harrington, Paul McGinley and Shane Lowry cut ribbon on Tom Fazio masterpiece design - The Golf Course at Adare Manor

(RELEASE) - Four of Ireland’s most celebrated golfing stars will today conduct the official drive-in at The Golf Course at Adare Manor, set to become one of the most recognised layouts in world golf. Rory McIlroy, Padraig Harrington, Paul McGinley and Shane Lowry will hit the inaugural tee shots of the wholly-reconstructed Tom Fazio design, competing in a €500,000 charity match to mark the milestone occasion for Irish golf.

McIlroy & McGinley will face off against Lowry & Harrington with the winners over the opening 18 holes of the brand-new course earning €350,000 for charity, while the runners-up will receive €150,000 to donate. Among the beneficiaries will be The Rory Foundation, The McGinley Foundation, Temple Street Children’s University Hospital and the Padraig Harrington Charitable Foundation.

The Golf Course at Adare Manor will be unmatched in terms of quality of conditioning, utilising practices and products like no course to come before it. Over a two-year reconstruction period, the Fazio Design team has established a 7,509-yard championship golf course created to the most exacting of standards with the goal of establishing the course amongst the world’s best and hosting the world’s most prestigious events.

Colm Hannon, Chief Executive Officer of Adare Manor, said: “What Tom Fazio and his team have designed here over the last two years has been outstanding. The Golf Course at Adare Manor is unique and our intention is that it becomes recognised as one of the world’s finest.

“We are delighted to be joined today for this historic occasion by Rory, Padraig, Paul and Shane, as well as a number of our members and some very special guests. This is a wonderful day for Irish golf, and I look forward to seeing each of the golfing stars supporting today’s launch return to compete for golfing events of the very highest calibre at Adare Manor over the years to come.”

Maintained by a 50-strong team of greenkeepers, led by Course Superintendent Alan MacDonnell, The Golf Course at Adare Manor possesses the most compelling of reconstruction stories. Born of the original Adare Manor golf course, first opened in 1995 and twice host to the Irish Open (2007 & 2008), Fazio’s masterpiece represents a wholly new proposition.

Lead designer, Tom Fazio, said: “Most golfers will never have seen anything like this course. It looks and plays like no other course in Ireland. This will be a stand out course in Europe and, with the Adare Manor house and estate as its setting, will be one of the finest stay and play venues ever created – everyone is going to want to see this place.”

As well as number of consultants and contributors, Fazio requested the involvement of decorated golfers to give feedback on plans throughout the project, seeking the observations and expertise of both Harrington and McGinley as two of Europe’s most experienced touring professionals in finalising routing, contouring and grass selection.

As it looks set to pique the interest of golfers across the world, Adare Manor has obtained critical acclaim, even before the first golf ball was struck, earning a place within Golf Digest’s coveted Best Golf Resorts in Great Britain and Ireland list.


Green Complexes
The Golf Course at Adare Manor is the first in Europe to feature greens of super fine bentgrass. Through detailed analysis, Pure Distinction ‘the ultimate bentgrass for smooth and true greens’ was chosen for its USGA putting surfaces (12,055sq m in total) whilst A4 bentgrass (regularly used upon the greens of many notable courses worldwide) was chosen for all approach surfaces. The results of both  practices is the creation of green complexes matching the quality and conditioning of the world’s very best. The course is also one of only three in the UK & Ireland where all 18 greens incorporate the SubAir Aeration System, used to remove moisture through vacuum pumps, guaranteeing firm play each day. While the course features little in the way of heavy rough, Adare Manor’s greens will present a considerable challenge. Raised high above their surrounds, an excellent short game will be required to negotiate their many contours. Sweeping plateaus are a common feature, a test exacerbated by perennially speedy greens.

During the construction phase, 220,000 tonnes of sand were used throughout the property, combining with 77,000 linear metres of gravel trenches (50 miles) and perforated pipes to allow for free-draining even in the worst weather conditions. The Golf Course now spans 170 acres of low-cut, sand capped grass, wall to wall, with no rough in play, catering for a brisk pace of play with little time required to find balls.

The Final Five
Arguably, like the very best championship designs, The Golf Course at Adare Manor saves its most exciting holes for the final stretch, offering a thrilling conclusion to any match. Four of these feature the strong presence of water starting on the par-4 14th, which plays towards a green overhanging a lake and set against the backdrop of the centuries-old Desmond Castle. Hole no.15 will be a driveable par-4 for many modern-day tour players, but it is dominated by the River Maigue, which runs the length of its right-hand side. Bravery and accuracy will be required but birdie or better are a realistic reward. Water is in play again at the short par-3 16th but with 60-metres of green to play with, those who fail to find the surface will be disappointed. Over its closing pair golfers will be treated to two very different tests, with 17th being a tree-lined par-4 of some 523 yards from the back tees, while the closing hole, played directly towards the Manor House, is a par-5 that can be reached in two shots, although the River Maigue and one of the course’s most treacherous greens demand the utmost accuracy at all times.

Event preparations
Anticipating The Golf Course at Adare Manor will become one of golf’s most sought-after event venues, Fazio Design was instructed to factor in all necessary measures to cater for hosting major occasions. As such, The Golf Course at Adare Manor stands as the first globally to be created in such event-ready state, with fibre optic conduit buried within each hole to provide power and telecommunications connectivity for broadcast, whilst an advanced road network has also been built into the property without impacting on aesthetics.

Collaboration on making the design a reality came from a number supporting parties. Atlantic Golf Construction, known for producing work of the highest standards, were crucial in providing the man power and turf management on site; their crew reaching numbers of 150 on-site at times, as well as seven bulldozers and 38 track hoes. Other parties involved included: agronomic consultants, Turfgrass Ireland; hydromulch and soil amendments from Profile Products; seed from Tee-2-Green; turf from Tillers Turf; InTurf, providers of all sod for the bentgrass approaches and the first 11 holes; bunker lining by Capillary Concrete; scanning by Greenscan 3D; a new irrigation system from Toro; and installation by MJ Abbott.

Flora and Fauna
Significant work has been conducted throughout the site to remove any non-native species, such as laurels, ensuring a clean appearance, devoid of any overgrown areas. These improvements have aided visibility, as well as the movement of air and sunlight, allowing for even better quality across all playing surfaces. In addition, 127 mature trees have been planted to help frame each hole.

Water Features
Water features are present on 14 holes with a number of man-made lakes, streams and the River Maigue regularly in play. As these intersect the course at so many points, there was a requirement to create a total of 12 new hand-cut stone bridges, providing another signature feature of the property.

The Golf Course at Adare Manor has the unique honour of featuring fewer bunkers than any other Tom Fazio-designed course. Just 41 capillary concrete bunkered, filled with the finest Scottish sand take position on course. However, each has a very strategic purpose, determining golfers’ approaches to play throughout.

To find out more about Adare Manor, visit: and follow @AdareManorHotel (Facebook), @TheAdareManor (Twitter) and @TheAdareManor (Instagram).

Thursday, April 19, 2018

Hacker is Back, and the Royal & Ancient May Never Be the Same

(RELEASE) - Yeoman House Books has announced that the newest edition of author James Y. Bartlett’s Hacker Golf Mystery series will be published July 1, 2018.  Death from the Claret Jug again features the adventures of golf writer Pete Hacker, who covers the game for his Boston newspaper. Hacker is in St. Andrews, Scotland to cover the Open Championship and finds there is trouble afoot in the Auld Grey Toon as an official with the Links Trust is murdered, and his body dropped into the depths of the Bottle Dungeon at St. Andrews Castle.

Whodunnit? The cast of suspects includes a flamboyant and controversial American resort developer with a history of run-ins with the Links Trust. But there’s also a professor at St. Andrews University who wants to ban golf entirely and disrupt the tournament; the Marquis Cheape, whose family has for generations held the title to the land beneath the famed Old Course; and some shadowy Russian figures who might be interested in a big business deal, or might just be interested in mayhem.

So while the world’s best golfers are battling the elements and the golf course to win the title of “Champion Golfer of the Year,” Hacker is chasing leads and clues from pub to pub on the narrow and twisting lanes of St. Andrews. And Hacker’s girlfriend, Mary Jane, is along for the ride on her first visit to Scotland.

Death from the Claret Jug is Bartlett’s fifth Hacker mystery. And along with the recent publication of Death in a Green Jacket, set at the Masters in Augusta, Ga., Bartlett has made the turn in his planned four-book Major series.

Bartlett has been called “the Dick Francis of golf” by Golfweek. Golf Today said “Clearly, [Bartlett] knows the nuances and dynamics of the golf world, but beyond that, he’s also a splendid storyteller.”

“Passages fall with the sweet sound of the ball rattling into the cup,” said a reviewer at the Atlanta Journal-Constitution.  “Romps right along…Bartlett knows how to tell a story,” was the verdict of the Boston Globe. “Hacker is blessed with a feisty cynicism, a critical eye and a sharp wit that makes him thoroughly enjoyable,” said On Course Living.

Death from the Claret Jug will be available in both trade paperback ($14.99) and e-book ($4.99) editions, and can be purchased from

PGA TOUR Instructor & Best-Selling Author of ZEN GOLF, Dr. Joe Parent, Endorses ShoeTips

Parent also agreed to be an Ambassador for the brand

(Los Angeles, CA) - ShoeTips announced that well known PGA TOUR Instructor and best-selling author of the books ZEN GOLF, Golf: The Art of the Mental Game, How To Make Every Putt, and ZEN PUTTING, Dr. Joe Parent, has agreed to be an Ambassador for their revolutionary new device that helps golfers of all skill levels master their mental game while they play.

Dr. Joe Parent
Dr. Joe Parent has coached the mental game as it applies to business, life and golf for more than 30 years. A distinguished PGA TOUR Instructor, he has worked with major champions and many other top professionals. He has the singular distinction of coaching both a man (Vijay Singh) and a woman (Cristie Kerr) to the #1 World Ranking. Golf Digest repeatedly named Dr. Joe as one of the "Top Ten Mental Game Experts" in the world and featured him in their popular instructional section: "Breaking 100-90-80 and 70.

He is a renowned and sought-after instructor of the mental game in all aspects of life; teaching the path to success to hundreds of professionals and amateurs in golf and other sports, as well as to top executives seeking cutting-edge business insights. Dr. Joe has been featured on CNN, NBC's Today in New York, HBO Sports, ESPN, and many appearances on The Golf Channel.

"ShoeTips is a great tool for bringing the mental game insights of Zen Golf with you for every shot," explains Dr. Joe. "This is a unique approach: a training aid that becomes a playing aid you can take on the course to be more mindful of your essential swing keys-while you play! ShoeTips transforms your performance by enabling you to focus on just one or two positive reminders before you start your swing. It's a great way to stay focused and stick to your game plan." As Dr. Joe recommends, "Don't tee off without them!"
"We feel very fortunate to be associated with Dr. Joe", says ShoeTips' Founder, Steve Lewis, "and pleased that he recognizes the kinship between our simple device and his groundbreaking approach that blends eastern philosophy and western psychology to improve performance. We couldn't imagine a better match to get our message out."

Flexible and Easy to Use
Using ShoeTips is easy. Before you play, select two swing thoughts you want to remember from the 18 provided. Insert the labels securely into the two base clips and slide the clips easily, and snugly, over your shoelaces. The reminders will be in full view on your shoes as you address the ball. To use them on your golf bag, if you prefer, simply insert the base clips through the slots on our enclosed Bag Tag. Now each time you select a club you are reminded of what you want to concentrate on and clear your mind of the thoughts that interfere with making a good shot.

Whether you wear them on your shoes or display them on your Bag Tag, ShoeTips is "Permitted under the Rules of Golf" by the USGA for amateurs and pros, worldwide.
ShoeTips' 18 familiar swing thoughts were chosen based on input from golf pros and sports psychologists. The labels are easy to change and organized into 3 categories- focus, relating to your mind; feel, to your body; and technique, to your swing mechanics. Can't find the tip you want? Write your own custom tips on the reverse side of the labels with an indelible marker.

Mental Focus Promotes Peak Performance
Golf's greatest players, instructors and coaches, sports psychologists, writers, and scientific research on performance and the mental game all agree: Regardless of a person's skill level, if you can focus completely on, and become fully absorbed in the task at hand, with nothing left over for worry or doubt, you'll achieve a state of peak performance.

ShoeTips retails for $19.99 and is available on their website: and at

For more information on ShoeTips visit

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Seven Dreamers Reaches 100 Demo Day Milestone for ‘World’s Most Expensive Golf-Club Shaft’

(San Francisco, Calif.) – Seven Dreamers Laboratories – innovator of the world’s most advanced and expensive golf-club shafts – recently conducted its 100th demo day since arrival on the North American golf scene 12 months ago.

The milestone event at The Grove – an exclusive private club with a championship Greg Norman-designed golf course outside Nashville, Tenn. – coincides with a recent major championship winner teeing it up with Seven Dreamers shafts at the 2018 Masters Tournament.

In a short period of time, Seven Dreamers has gained a large and loyal following among the most discerning and affluent golfers.  The ultra-premium, custom-fit shafts, which start at $1,200 each, have been adopted by members of Cypress Point Golf Club, Riviera Country Club, Oakmont Country Club, Seminole Golf Club, San Francisco Golf and Country Club, Southern Highlands, TPC of Boston and hundreds other golf and country clubs.

Made in Tokyo by craftsmen who custom build each shaft, Seven Dreamers uses aerospace-quality carbon fiber, a proprietary 3D design system and an autoclave to cure every shaft. This pioneering approach helps the carbon fiber retain 100 percent of its quality and eliminates common practices used by other manufacturers, including grinding or polishing to achieve weight and flex specifications, as well as adding 3-5 grams of useless paint weight to the structure.  The resulting design provides golfers with incredibly smooth feel and near-perfect transfer of energy for more distance with tighter shot dispersion.

“Much like fine-quality, bespoke suits, our shafts are designed to complement the user by perfectly reacting to his or her unique swing profile,” says Shin Sakane, President and CEO of Seven Dreamers. “No other manufacturer in the world has the resources or manufacturing knowledge to create the superior shafts our labs produce.”

Seven Dreamers produces shafts for woods, irons and putters. For U.S. and Canadian golfers, 28 different bend profiles help players of all handicaps optimize performance. These were identified as the most common and beneficial options, informed by data collected during thousands of club fittings. Golfers interested in Seven Dreamers shafts partake in a thorough fitting session to find an ideal match. A list of authorized dealers:

The autoclaving process is traditionally used for manufacturing high-precision carbon products, including those utilized in the building of satellites and aircrafts. The renowned history of Seven Dreamers Laboratories is reflected in its production methods as company engineers continuously innovate in research and development of fiber reinforced composite materials. In 1998, the forbearers of what would eventually become Seven Dreamers were involved in developing Japan’s “Hayabusa” spacecraft, the first and only unmanned craft to land on an asteroid and return to earth with a sample from the surface.

Endorsed by the legendary Masashi “Jumbo” Ozaki, winner of 114 professional golf tournaments, Seven Dreamers shafts debuted in Japan in 2014 and Southeast Asia and Australia soon thereafter where they quickly became highly popular among professional and amateur players.

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Club Car’s STEM Day Inspires Students with Stimulating Team Focused Learning

(Augusta, Ga.) – Club Car, an Ingersoll-Rand brand, known globally for manufacturing small-wheel, zero emissions golf, consumer and utility vehicles, is delivering an altogether new vehicle, one intended to inspire and help educate the next generation workforce.

For five years, Club Car has been collaborating with the Georgia Department of Education (GaDOE) and EdVenture, a not-for-profit educational institution, to host “STEM Day at Club Car.”

Club Car hosted 47 local middle school students from AR Johnson Health Science and Engineering Magnet School and Guinyard Butler Middle School at its Augusta plant.

Students learned about manufacturing techniques including how to develop planes and parachutes’ efficient flight paths through a wind tunnel. They also participated in team-focused educational activities in the areas of science, technology, engineering and mathematics (STEM) fields.

“It’s inspiring for students to walk the floor of our manufacturing plant while it’s in operation and to attend educational sessions to envision what a future career path can entail,” said Tyrone Ellis, vice president, integrated supply chain, Club Car. “Our employees have embraced mentoring and are committed to the students’ future, and even though our intention is to give back, we are getting so much from being a part of the program.”

The Club Car’s STEM event is part of a broader vision of the GaDOE and its Career, Technical Agricultural Education (CTAE). Educators like Dr. John Pritchett participate and collaborate with teachers and STEM and STEAM (science, technology, engineering, art and mathematics) coordinators as well as local and national workforce partners to better understand employment gaps and needs while also providing students with new opportunities for their future employment plans.

“The students believe, ‘Yes’ I can be an engineer or a technician or an industrial maintenance technician and make a good wage,” said Pritchett, Research, Technology, Innovation Specialist with the Career, Technical and Agricultural Education (CTAE) for GaDOE. “They realize they can achieve these skill sets out of high school or in post-secondary training whether it’s a two-year or four-year setting. Club Car has been a great partner and allowed us to listen to their needs as an employer, and it’s helped our educators focus on how we can help bridge that gap to better prepare students for their industry and other industries’ needs.”

Since Club Car began hosting the program, its employees who serve as mentors or participants in STEM Day are rewarded from the experience as much as the students are.

“That common phrase, ‘what do you want to be when you grow up’ has changed,” added Pritchett. “Today, instead we’re asking students ‘what problems do you want to solve in the future’? We’re changing the dialogue, and we’re changing the focus by empowering students with new tools and giving them a reason for persistent motivation. They are starting to realize they can be a real contributor and there’s a place for them in the STEM/STEAM world and the STEM/STEAM economy.”

The National Science and Math Initiative claims STEM job creation over the next 10 years will outpace non-STEM jobs significantly, growing 17 percent, as compared to 9.8 percent for non-stem positions. Jobs in computer systems design and related services – a field dependent on high-level math and problem-solving skills – are projected to grow 45 percent between 2008 and 2018.

To learn more about Club Car, visit

To learn more about STEM/STEAM Georgia, visit or contact Felicia Cullars or Meghan McFerrin