Tuesday, January 31, 2017
REKS Optics Expands Golf’s Footprint
(Boca Raton, FLORIDA) - REKS Optics, an innovative line of sunglasses for golf, sports and leisure wear, combining the highest quality shatter-resistant polycarbonate lenses with stylish, unbreakable frames all at affordable prices is pleased to announce that PGA Tour professional Michael Putnam has become its first brand ambassador.
“We are very excited to have Michael join the REKS family as a brand ambassador and this new relationship is another major step towards our strategy of making REKS the premier brand in the sunglass category,” stated REKS Optics founder and CEO George Granoff. "Michael is a rising star in professional golf and his endorsement of REKS is testament to the leading lens technology we have developed and the high quality sunglasses we offer. Michael is the ideal addition to our team as we continue our efforts to grow the REKS brand.”
“I’m excited to be working with such a pioneering sunglass company and the minute I put them on I was instantly impressed with REKS unique polarized lens technology, timeless style and unsurpassed comfort,” said Michael Putnam, the 2013 Web.com Tour Player of The Year. “REKS sunglasses, in my opinion, offer the best value in the sunglass market today by offering an unbreakable frame with an incomparable polarized lens for $50.”
“REKS lenses offer ultimate protection from the sun’s harmful UV rays, and the anti-reflective coating reduces glare that can directly affect a golfer’s performance,” said Putnam. “The all-day comfort coupled with the visual advantage they provide make REKS a viable option for both sport and leisure. I am looking forward to playing my best golf knowing that REKS sunglasses will help me stay cool and focused from tee to green.”
To capitalize on its growing acceptance in the golf community, REKS will commence in the spring a major multi-media communications campaign targeting consumers and green grass accounts.
“Since we launched our innovative brand in the spring of 2016, the response from consumers, golf professionals and green grass accounts spanning from Golf Digest Top 100 Quaker Ridge Golf Club to Rolling Hills Golf Club in Saudi Arabia has been incredible,” said Granoff. “We believe that this new campaign is the next logical step for REKS to educate the public about our industry leading sunglass technology. We are confident that our diverse product line will soon become the standard eyewear for those looking to achieve enhanced performance coupled with outstanding style and comfort.
Visit REKSOPTICS.com to learn more.