Wednesday, December 20, 2017

Buffalo.Agency Selected by Swannies for Public Relations, Event Support

(Minneapolis, MN.) – Swannies – creator of stylish, comfortable and fun clothing popular among millennial golfers – has selected Buffalo.Agency to turnkey public relations and provide marketing support for events in more than 10 U.S. cities.

Buffalo will leverage its deep editorial connections to promote Swannies’ casual-inspired apparel and accessories including performance polos, graphic t-shirts, hoodies, flip flop golf sandals and mesh-back hats which have generated a cult following. The brand’s ethos that golf should be energizing and approachable especially aligns with 18- to 34-year-old players.

Additionally, Buffalo will help market Swannies-sponsored, millennial-focused golf tournaments in Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and other major metropolitan areas. Teams will compete in traditional nine-hole scramble and party games such as cornhole, flip cup and more. Swannies pop-up shops will sell merchandise at each event.

“Our customers are the future of golf and many embrace it in a more relaxed way,” says Adam Iversen, Co-Founder of Swannies Apparel. “We want players to feel comfortable and accepted on the course through what they wear and how they experience the game.”

“Millennials comprise almost 30% of the golfer population and is the fastest-growing segment,” says Rich Katz, Managing Director of Buffalo.Agency. “In courting this key demographic, Swannies’ innate passion and enthusiasm for the game inspires its collections and experiential activations.”

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